For journalists,
writers, and the curious.
Everything you need to write about Mirror — facts, assets, quotes, and a real human to talk to.
Mirror is a Toronto-built personal finance app from cybersecurity firm Redact Labs that translates spending into hours of life — your post-tax hourly rate applied to every transaction, automatically. Most finance apps optimize you. Mirror reflects you. There are no roasts, no streaks, no nudges. The first reflection arrives on day seven, deliberately. When users share their Mirror, dollar amounts never appear — only time. The math is older than software (Vicki Robin, 1992; Thoreau, 1854). The execution is built with the security posture of an enterprise cyber firm. Free tier, $89/year for Pro.
How to refer to us.
- Mirror (the product), not “the Mirror app”
- Redact Labs (the company), styled with the bracket as [REDACT]LABS only in the company’s own logotype
- “A Redact Labs product” is the canonical attribution
- Toronto-based, not Canadian-based
How to describe what it does.
- Time Wealth or Time-as-Currency are the canonical concept names
- We translate / convert / annotate spending in time — not “reveals” or “exposes”
- Reflection app or financial reflection app — not “budgeting app”
- Avoid “AI-powered” — there is no AI in the core product
What to avoid.
- Don’t call us a budgeting app — we are explicitly not that
- Don’t claim we “use AI to roast your spending” — we don’t roast, and there’s no AI
- Don’t compare us directly to Cleo or YNAB — different categories
- We are not SOC 2 certified yet — please don’t write that we are
What’s true and worth saying.
- Built by a cybersecurity firm
- Fully offline — no servers, no bank connections, no accounts
- Privacy-by-architecture on share cards (no dollar amounts)
- Free, forever — no paid tier
- Made in Toronto
Press contact.
We respond within 24 hours, and within 4 hours for time-sensitive requests. Please mention your outlet and deadline.
contact@redactlabs.ca